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Holiday Shopping 2021: How SEOs Can Help Clients Inspire, Deliver and Sustain

Retail TouchPoints

Chef Jamie Geller’s 8 Gifts for 8 Nights shows how a content-based approach to recommending gifts can be persuasive. Your clients’ websites must clearly communicate how inventory can be delivered, arrival time frames, and what different shopping and shipping options cost.

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The Ultimate Guide to E-commerce Marketing: Where You Should Focus and How to Succeed

Kissmetrics

Paid Search Marketing for E-commerce. Paid search marketing, also called paid ads or search engine marketing, leverages paid ads on platforms like Google or Bing to drive awareness (and later sales.). Here’s how it works: You choose a platform to market on, such as Google Ads.

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2021 Holiday Shopping Ecommerce Stats & Trends [November 2021]

ROI Revolution

Many retailers are encouraging customers to buy products earlier than usual to give plenty of lead time for orders to be fulfilled and shipped. The combination of inventory and fulfillment issues plus heightened consumer demand will make inventory, fulfillment, and shipping much bigger concerns this year than in previous years.

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2021 Holiday Shopping Ecommerce Stats & Trends [December 2021]

ROI Revolution

Shipping, inventory, and fulfillment are the basic underpinnings of a business that must work flawlessly for marketing & advertising to be worth it – and they are all in flux right now. Omnichannel shopping has been one of the most critical trends for marketers to embrace in 2021. November 9.

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2021 Holiday Shopping Ecommerce Stats & Trends

ROI Revolution

What started as factory shutdowns at the onset of the coronavirus pandemic in March 2020 has snowballed into issues across the entire delivery process, from material and labor shortages to increased freight prices to extremely delayed shipping. Omnichannel shopping has been one of the most critical trends for marketers to embrace in 2021.

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15 Best Practices for Boosting Product Page Conversions

SellBrite

To build this trust, trust badges are highly recommended. But the truth is, the most strategic, well-placed ads are often less powerful and convincing than an alternative cheaper form of marketing: word-of-mouth recommendations. 84% of consumers reported always or sometimes taking action based on personal recommendations.

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Holiday Ecommerce Strategies

ROI Revolution

In 2020, 69% of shoppers planned to shop for the holidays earlier to avoid long shipping times and out-of-stock items. ROI Tip: The best way to successfully navigate holiday ecommerce is to start with a solid marketing strategy. Provide personalized recommendations to shoppers. Use countdown timers to create urgency.