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Holiday Shopping 2021: How SEOs Can Help Clients Inspire, Deliver and Sustain

Retail TouchPoints

Chef Jamie Geller’s 8 Gifts for 8 Nights shows how a content-based approach to recommending gifts can be persuasive. Your clients’ websites must clearly communicate how inventory can be delivered, arrival time frames, and what different shopping and shipping options cost.

SEO 263
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2021 Holiday Shopping Ecommerce Stats & Trends [September 2021]

ROI Revolution

Countdown timers could apply to a specific sale (like during Cyber Monday) or could be related to shipping cut-offs for guaranteed holiday arrival. You’ll also want to submit your page to Google Search Console a month prior to your big sale, including promotional dates in your copy in case it shows up early. 49% of U.S.

eCommerce 147
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7 Ecommerce Strategies to Prepare for the 2022 Holiday Shopping Season

ROI Revolution

Make shipping information clear and easy to find on your website. Here are some tips you can leverage to stand out from your competition during the 2022 holiday shopping season with personalized promotions: Don’t rely on free shipping alone to drive sales. Ad customizers are still available with Responsive Search Ads.

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2021 Holiday Shopping Ecommerce Stats & Trends [November 2021]

ROI Revolution

Many retailers are encouraging customers to buy products earlier than usual to give plenty of lead time for orders to be fulfilled and shipped. The combination of inventory and fulfillment issues plus heightened consumer demand will make inventory, fulfillment, and shipping much bigger concerns this year than in previous years.

eCommerce 144
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How Coronavirus Is Impacting Ecommerce

ROI Revolution

As traveling fears grow and countries like Italy extend travel restrictions , marketing events across the globe are feeling the impact. Many major in-person events are being postponed, canceled, or virtualized after the Centers for Disease Control and Prevention recommended that all businesses cancel non-essential company travel.

eCommerce 204
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Growing Free Site Traffic With Surfaces Across Google

ROI Revolution

While merchants who provide fully optimized feeds that meet Google’s required and recommended best practices should already be exceeding standards, they should still make note of the most important attributes for the program: id. availability (recommended). description. image_link. canonical_link (new).

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23 Holiday Shopping Season Tips for Ecommerce Marketers [2021]

ROI Revolution

Last year’s trend of shoppers buying gifts earlier to avoid shipping delays will continue into this year. Provide personalized recommendations to shoppers. Many sites utilize recommendation sections like “You May Also Like” or “Customers Also Shopped For” on their product pages. Pushing Shoppers Toward a Purchase.