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Amazon Prime Day 2020 Prep (Part 1): The New Normal in a New Ecommerce World

ROI Revolution

JULY 16, 2020

Between the cost of promotions, increased competition and CPCs on Sponsored Ads, and the amount of consumers clicking through Amazon detail pages, margins can become very slim. Categories that tend to be best fits for Amazon Prime Day include consumer-packaged goods, consumer electronics, home technology, gaming equipment, and luxury beauty.

Consumer Electronics 78
Consumer Electronics eCommerce Webinar Electronics 78
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Multi-Channel Retailing and the Buyer’s Journey: Opportunities and Challenges

BigCommerce

AUGUST 13, 2018

It’s all about moving beyond your website and exploring channels such as marketplaces, social media, and comparison shopping engines. Consumers Are Shopping in More Locations Than Ever. A report by BigCommerce confirms that buyers across several age groups are shopping from multiple sales channels. Target (40%).

Multi-channel 263
Multi-channel Channel Comparison Shopping Shipping Costs 263
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