Comparison Shopping Customer Loyalty Omnichannel Shipping Costs 
Wiser
JANUARY 18, 2019
According to the survey results, their top motivation for in-store shopping is: product availability (64 percent), store location (56 percent), to try on or test items (54 percent), instant gratification with purchases (51 percent), no shipping costs (49 percent), the in-store experience (39 percent), and easier return methods (37 percent).
Retalon
SEPTEMBER 22, 2021
Buy Online, Pickup In-Store (BOPIS) retail strategies offer enormous upside for retailers and customers alike. Major retailers survived 2020 by transforming how they got their products into customers’ hands. Customers can reserve an item from an online inventory. Another major draw for customers is avoiding shipping costs.
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