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Shoppers’ In-Store and Online Expectations for 2019

Wiser

According to the survey results, their top motivation for in-store shopping is: product availability (64 percent), store location (56 percent), to try on or test items (54 percent), instant gratification with purchases (51 percent), no shipping costs (49 percent), the in-store experience (39 percent), and easier return methods (37 percent).

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An Overview of how the BOPIS Retail Strategy is Transforming the Industry (2021)

Retalon

Instead of only shipping to customers’ homes, retailers let online customers shop from their local and online store’s inventory and pick up their orders from their closest brick-and-mortar location the same day. This product is shipped to the store where the customer picks it up. So, if it isn’t already.

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What Should You Look for in an Ecommerce Platform?

Kibo

of respondents to a PYMNTS survey reported using their mobile devices while shopping in-store compared to 49.6% Meeting the demand for an increase in mobile, browsing, comparison shopping, searching and purchasing requires a mobile-centric technology that works well on mobile web and in-app. For example, 72.1% SEO Friendliness.

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The Art of Retail: Balancing Retail Brand Experience In-Store and Online

OrderDynamics

Several studies point out that customers still prefer in-store shopping. Although, due to lack of time, delivery costs, and other factors, consumers seek an easy shopping experience using multiple channels. Therefore, having an omnichannel strategy in place is key to a retailer’s success.

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