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Insights from 2017 to Guide Your 2018 eCommerce Digital Marketing Strategy

ChannelAdvisor

If so, take heart: Recent research indicates that honing in on a few select metrics may be all you need to supercharge your eCommerce conversions in the coming months. One report that caught our attention is E-Commerce KPI Benchmarks 2017 from Wolfgang Digital. Drowning in data in your efforts to decide? KPI #1: Traffic Sources.

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Cars, Wine, Trees — COVID-19 Proved Once and For All that You Can Sell Just About Anything Online

Retail TouchPoints

The COVID-induced ecommerce boom of 2020 saw online sales climb across almost all categories last year, including some unexpected ones. Of course, there are reasons why certain kinds of products haven’t been as quick to become ecommerce mainstays — mailing a live tree will never be as simple as shipping at T-shirt, for example.

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Insights from 2017 to Guide Your 2018 eCommerce Digital Marketing Strategy

ChannelAdvisor

If so, take heart: Recent research indicates that honing in on a few select metrics may be all you need to supercharge your e-commerce conversions in the coming months. One report that caught our attention is E-Commerce KPI Benchmarks 2017 from Wolfgang Digital. Drowning in data in your efforts to decide? KPI #3: Devices.

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Multichannel Selling: A Guide for Ecommerce Businesses

SellBrite

Many ecommerce sellers start their selling journey on one platform, such as an online store or a marketplace. Sellbrite research has found that sellers on three or more channels generate 143% more revenue than sellers on fewer channels. Maximize the fixed costs associated with running an ecommerce business.

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The New Seller’s Guide to Google Shopping Reviews

SellBrite

If you’re unfamiliar with how Google advertising works, check out our guide to using Google Ads for ecommerce.) Research by Yotpo, a major ecommerce review platform, finds an average lift of 24% in CTR for Google Shopping ads that include product ratings and a 17% increase in CTR for text ads with seller ratings.