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Exclusive: New Research Highlights How Brands Can Capture Today’s Always-On Shopper

Retail TouchPoints

Then, 61% said their likely next step would be an online search or to visit an online retailer (only a small percentage said they’d go straight to a brick-and-mortar store or ask others for advice at this point). Checking prices and comparison shopping, that makes a lot of sense, but you know what else they’re doing?

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What Should You Look for in an Ecommerce Platform?

Kibo

of respondents to a PYMNTS survey reported using their mobile devices while shopping in-store compared to 49.6% Meeting the demand for an increase in mobile, browsing, comparison shopping, searching and purchasing requires a mobile-centric technology that works well on mobile web and in-app. For example, 72.1% SEO Friendliness.

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The Rise of the Digital Showroom

Retail TouchPoints

Whether your retail business is B&M, ecommerce, or some combination of the two, here are some tips to instantly up your digital showrooming game: 1. Own your audience’s comparison shopping experience. Comparison shopping is a major part of the showrooming experience for most consumers.

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Multi-Channel Retailing and the Buyer’s Journey: Opportunities and Challenges

BigCommerce

Multi-channel retailing is the practice of selling merchandise on more than one sales channel. It’s all about moving beyond your website and exploring channels such as marketplaces, social media, and comparison shopping engines. Consumers Are Shopping in More Locations Than Ever. 54% shopped at ecommerce marketplaces.

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BFCM 2023: Email, SMS, and push message statistics & trends

Omnisend

The Games vertical finished fourth-best for both click rate (2.13%) and conversion rate (0.17%). In 2022, we saw a spike in early shopping during Amazon’s October Prime Day. This year, dubbed Big Deal Days, Digital Commerce 360 reported that 82% of the top 100 online retailers joined the fray by offering deals.

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An Overview of how the BOPIS Retail Strategy is Transforming the Industry (2021)

Retalon

In the comfort of their home, a person can take their time to comparison-shop local stores’ assortments and inventory. Furthermore, many online retailers provide easy-to-use comparison tools. This is why for many consumers the option to buy online, and pick up in-store is a game-changer.

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Site Abandonment and How to Decrease it at Every Stage of the Customer Journey

UpSellIt

Site abandonment has always presented a major challenge for online retailers. This means that a user was interested in a product, but a number of reasons including comparison shopping and product uncertainty might have driven them away. To convert shoppers, it’s important to keep them onsite and interested.