Multichannel Distribution 101: Expand Your Ecommerce Business to New Marketplaces
SellBrite
FEBRUARY 4, 2021
Multichannel distribution is a business model in which a merchant sells their products through several different channels. In this case, all the products will share one listing and compete for the Buy Box —Amazon’s default payment option. FBA also provides a great opportunity for small sellers who need fulfillment services.
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