Retail TouchPoints

SEPTEMBER 27, 2023

The ways customers move across channels at different points of the shopping journey. For example, social media was cited as the top touch point ( 40% ) for driving awareness. One of the things that really struck me in the survey was how many people said they multi-task in stores.

Social Media 291

Social Media Multi-channel Consumer Comparison Shopping 291

BigCommerce

AUGUST 13, 2018

Most online sellers begin their journey from one sales channel, setting up shop through a website or marketplace. Multi-channel retailing is the practice of selling merchandise on more than one sales channel. Consumers Are Shopping in More Locations Than Ever. 54% shopped at ecommerce marketplaces.

Multi-channel 263

Multi-channel Channel Comparison Shopping Shipping Costs 263

ROI Revolution

AUGUST 7, 2020

Amazon Stores offer qualified brands the chance to design and create multi-page stores that showcase their brand’s products on desktop, mobile, and tablet. Focusing on channels besides Amazon during this shopping event can be a great way to capitalize on shoppers’ generalized higher intent to buy. Prime Day Beyond Amazon.

Webinar 148

Webinar Events Multi-channel Comparison Shopping 148

ChannelAdvisor

DECEMBER 6, 2017

More than half ( 55% ) start with Amazon, and many turn to comparison shopping engines. Bottom line: It’s important to benchmark your traffic across all digital marketing channels — from Google Shopping and AdWords to Amazon advertising. KPI #4: Presence. This “metric” is harder to measure, but more important than ever.

eCommerce 49

eCommerce Marketing Multi-channel Comparison Shopping 49

ChannelAdvisor

DECEMBER 6, 2017

More than half ( 55% ) start with Amazon, and many turn to comparison shopping engines. Bottom line: It’s important to benchmark your traffic across all digital marketing channels — from Google Shopping and AdWords to Amazon advertising. KPI #4: Presence. This “metric” is harder to measure, but more important than ever.

eCommerce 40

eCommerce Marketing Multi-channel Comparison Shopping 40

AcquireConvert

NOVEMBER 24, 2022

Comparison shopping engines: websites that allow shoppers to browse the same product sold by multiple retailers, e.g., Google Shopping. Customer acquisition: the process of attracting new customers to your business, usually through your marketing strategies (SEO, social media marketing, content marketing, etc.).

Payment Services 36

Payment Services eCommerce Payments Shipping Costs 36

Retalon

SEPTEMBER 11, 2020

Demand forecasting techniques go beyond simple trend extrapolation, accounting for hundreds of factors that influence demand for each SKU in every channel (price, events, product families, assortment, product cannibalization, etc.). On top of that, even smaller retailers must address the multi-channel reality of today’s shopping environment.

Retail 41

Retail Payment Services Multi-channel Payments 41