How Retailers Can Bring Creativity and Originality Back to Private Label Products
Retail TouchPoints
OCTOBER 5, 2023
Mimicking Green Giant or Coca-Cola was a big improvement over what had come before — a plain white can with nothing but “green beans” or “soda” on the label. For example, certain multi-nameplate, mass-market grocers operate in places with widely divergent demographic profiles. Call it the copycat phase of private label development.
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