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How Consumer Electronics Brands Can Reduce Holiday Shopping Returns

ESW

Since computers, televisions, smartphones and other electronics are often priced higher than other retail items, the return cycle can be particularly vicious for consumer electronics brands. So how can consumer electronics brands reduce the number of holiday returns this year? Bought the wrong item: 14.3%

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Why Consumer Electronics E-tailers are Betting Big on Commerce Personalization

Retail TouchPoints

Consumer electronics is a rather crowded space with a swarm of brands trying to make their presence felt in every category — from wearables to televisions and headphones to laptops. In a bid to improve product discovery across shoppers’ digital commerce journeys, retailers have been investing heavily in personalization.

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VR for Retail Training: How to Leverage the Tech to Land Stronger Outcomes

Retail TouchPoints

In 2022, the company’s home entertainment division recognized challenges they needed to overcome, and quickly, to improve the education experience for associates and drive stronger retail conversions. Keep the Customer Experience in Your Purview How will leveraging VR training help improve the customer experience? within minutes.

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E-Commerce Marketing Tips for Consumer Electronics Industry

Prisync

Running a consumer electronics ecommerce store is difficult. In this blog post, we’re going to look at a range of different marketing tips for the e-commerce consumer electronics industry. Consumers look to your social channels to help guide their decision-making process. For example.

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Gamified Training Boosts Brand’s Appliance Sales 26.2%

Retail TouchPoints

Equally important, the associates gave positive feedback, saying the training improved their ability to recommend products to customers. Because the training game was available on associates’ mobile devices, they could play frequently, trying out multiple scenarios as they sought to improve their scores.

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How Retailers Can Bring Creativity and Originality Back to Private Label Products

Retail TouchPoints

Mimicking Green Giant or Coca-Cola was a big improvement over what had come before — a plain white can with nothing but “green beans” or “soda” on the label. Call it the copycat phase of private label development. The goal was to change the perception (often times deserved) of lower quality.

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Data-Driven Tactics to Improve Your Electronics PDP on Amazon

Salsify

Amazon has surpassed Best Buy in US consumer electronic sales, according to the 2018 Gartner L2 Digital IQ Index. It's no surprise that shoppers are turning online to the giant's product detail pages to compare models, prices, and brand quality.