Retail TouchPoints
DECEMBER 5, 2022
Japanese consumers are extremely savvy, with purchases based on quality, value, packaging, style, reviews and of course, pricing. Ads are everywhere and Japanese consumers are very receptive to advertising. For PPC, sponsored search ads and display ads — both banner and video — Google and Yahoo Japan are the major players.
Ecommerce Platforms
SEPTEMBER 21, 2020
Consumer Electronics. but remained the most expensive eCommerce ad cost. Free shipping and its variants dominate eCommerce ad CTAs at 32 percent of all ads. In 2019, the monthly search for webcams was one million in consumer electronics, but that has grown to 3.045 million in the first half of 2020.
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ROI Revolution
DECEMBER 2, 2021
Shipping, inventory, and fulfillment are the basic underpinnings of a business that must work flawlessly for marketing & advertising to be worth it – and they are all in flux right now. Last year, low prices and the ability to purchase online were the top concerns for customers. Business being good isn’t always a good thing.
ROI Revolution
JANUARY 5, 2022
Shipping, inventory, and fulfillment are the basic underpinnings of a business that must work flawlessly for marketing & advertising to be worth it – and they are all in flux right now. are seeing customers be less willing to pay full price. Business being good isn’t always a good thing. eMarketer). How did it happen?
ROI Revolution
NOVEMBER 4, 2021
What started as factory shutdowns has snowballed into issues across the entire supply chain, from material and labor shortages to increased freight prices to extremely delayed shipping. Rising costs are making it even more difficult for businesses to get their products delivered to stores and customers alike. How did it happen?
ROI Revolution
OCTOBER 7, 2021
Latest stats: Consumer electronics + COVID-19. Consumers spent nearly 8 hours online per day – up over an hour from the year before and 90 minutes from 2018. In line with that increased digital time, the consumer electronics industry has seen some significant growth. to hit $14.93 billion in 2021. September 30.
ROI Revolution
SEPTEMBER 2, 2021
In 2020, consumers spent $115 billion on furniture & bedding, adding up to a modest 0.6% COVID-19’s impacts on the consumer electronics industry. The electronics sector is one of the many industries that witnessed significant growth online in 2020, with ecommerce up across the board due to COVID-19. YoY growth.
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