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5 PPC Business Ethics Examples and Best Practices

Kissmetrics

However, unethical PPC practices will do more harm than good for your business. That’s why as a digital marketer, you must always prioritize business ethics in all you do, including in your PPC ads. That’s why today, I want to focus on the topic from a PPC ads perspective. The Importance of Business Ethics in PPC Ads.

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How to Make Evergreen PPC Ads

Kissmetrics

Marketers often create PPC ads based on the latest trends and one-time deals, but these aren’t the only types of paid ads you can create. Evergreen PPC ads are a must-have addition to your marketing arsenal. Trending Topic vs Evergreen PPC Ads. PPC ads that aren’t evergreen mostly relate to trends or temporary campaigns.

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How to Utilize Questions in PPC Ads to Get More Engagement

Kissmetrics

Whether you notice or not, plenty of PPC ads utilize questions to get more engagement. Does this method work for PPC campaigns ? In this article, we’ll discuss why you should consider asking questions in your PPC ads and provide tips about best practices in doing so. Why Should You Use Questions in Your PPC Ads?

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How Much Money Do You Actually Need to Start Your Amazon FBA Business

Algopix

This comprehensive guide aims to provide not just answers but an in-depth exploration of the nuanced costs associated with initiating and sustaining a thriving Amazon FBA business. Initial Costs Now, let’s meticulously dissect the initial costs, intricately woven into the fabric of launching an Amazon FBA business.

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Japanese Digital Marketplaces are Hot! What to Know About Setting Up Shop

Retail TouchPoints

Japanese consumers are extremely savvy, with purchases based on quality, value, packaging, style, reviews and of course, pricing. For PPC, sponsored search ads and display ads — both banner and video — Google and Yahoo Japan are the major players. What aspects of your cost will you build into your pricing?

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What a Unique Selling Proposition Really Means & Why Your Business MUST Have One

Kissmetrics

They want to be known for having the highest quality products AND the lowest prices. They want to have the best food AND the cheapest prices. Company number one offers web design, social media marketing, search engine optimization (SEO), copywriting, conversion optimization, PPC, and more. It would be impossible to do both.

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10 Clever Sales Promotions for Paid Campaigns

Kissmetrics

Beautiful diamond necklaces at great prices,” or “The perfect diamond necklace for Valentine’s Day, now with a free Cupid bracelet?”. Of course, you can create urgency with your PPC ads through good copy, but there’s also a way of customizing your ads, so they show a countdown timer. Great seasonal promotions allow you to do this.

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