Inflow Insights
MARCH 11, 2020
With a limited advertising budget, what PPC channels should you invest in? If you’re a new company, or if you’re selling unique products, there might not be any relevant keywords and search volume that you can target in your Google PPC ads yet. That said, an ideal primary goal for these platforms is brand awareness.
Inflow Insights
MAY 14, 2020
Mostly we’ve seen organic positions maintained or continuing to improve with many of our clients. We’ve highlighted some of these recommendations for SEO (as well as CRO and PPC) in a recent article: eCommerce Marketing During a Downturn: Strategies and Options for eCommerce Businesses During the Coronavirus Crisis.
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Inflow Insights
NOVEMBER 11, 2021
If you’re a new company, or if you’re selling unique products, there might not be any relevant keywords and search volume to target in your Google PPC ads yet. Appliances, home improvement, and travel are just some of the categories that benefit from a focus on Google Search & Shopping Ads. Less visually appealing in nature.
ROI Revolution
FEBRUARY 16, 2023
With all the uncertainty at the start of the pandemic, consumers felt apprehensive about spending their discretionary income. This resulted in high amounts of unsold non-essential consumer goods, which meant retailers had too much inventory that wasn’t being purchased. Many businesses were unprofitable during this time.
Kissmetrics
SEPTEMBER 17, 2021
It should look similar to this: As you can see, I’ve entered how many new followers I’ve gained, how much my engagement has improved, and what content performed the best. For those of you who are involved in e-commerce, you’ll find a special benefit to the next tab, which is the “Consumer Behavior” tab. What about demographics?
ROI Revolution
MARCH 2, 2021
57% of millennials believe their financial situation will improve between now and Summer 2021 ( GlobalWebIndex ). In August 2020, a similar 57% of executives expected the global economy to improve over the following six months, but more executives (29%) expected it to worsen. Executives’ optimism toward economy improves.
ROI Revolution
AUGUST 5, 2021
72% of marketers will prioritize improving the quality of their customer data over the next 12 months. 57% of millennials believe their financial situation will improve between now and Summer 2021 ( GlobalWebIndex ). 12-16 , when only 51% expected the economy to improve over the next six months. February 11 update.
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