article thumbnail

Passkeys: A Trifecta of Benefits for Easier and Safer Online Shopping

Retail TouchPoints

Proper security is imperative to any business’ bottom line and the integrity of their brand, but how can that be achieved without increasing the burden on the end consumer? A unique key pair is created for every website, service and app that the consumer needs to access, and is tied to a specific site or application. Enter passkeys.

article thumbnail

Why DTC Brands Are Joining The OTT Movement

RTP blog

Traditional linear TV has played an integral role in helping advertisers get in front of massive audiences, allowing brands to establish credibility in the minds of consumers. But the emergence of OTT is enabling advertisers to establish that same reach and credibility while transcending traditional audience-based TV buys.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Use Blockchain in Marketing Data Security

Kissmetrics

The high level of security offered by this technology allows companies to establish a secure data network to record and store consumer’s data. It ensures businesses have to act responsibly and with integrity when using consumers’ data. As a result, transparency has a major impact on consumers’ purchasing decisions.

article thumbnail

July 2019 Monthly Marketing Recap

ROI Revolution

Ecommerce + Consumer Packaged Goods. Amazon is emerging as a key player in the consumer packaged goods (CPG) ecommerce market. Consumers share lots of personal data online, and this data has the ability to influence pricing strategies. UGC is any content that consumers post online that is easily viewable by other consumers.

article thumbnail

Dwolla Review 2019: ACH Payments Made Easy

Ecommerce Platforms

Which is why both Dwolla's Engineering and InfoSec teams are continually training and educating themselves in numerous areas of online security (including cryptography and OWASP Top Ten). Dwolla looks as though it communicates with its consumers reasonably well. Dwolla’s InfoSec team understands that ‘security is never done.'

ACH 134