Remove Consumer Remove Customer Data Remove Exercises Remove Omnichannel
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NMHC Optech 2022 Conference Recap: Remapping the Prospect Journey with Automation and Nurture Blends

PERQ

They were talking about concepts we’re passionate about here at PERQ, including: the Renter’s Journey, lead source attribution, and omnichannel prospect engagement. From that exercise, they were able to see what they’re theorized for several years. LOOKING AT THE NEW RENTER’S JOURNEY MAP.

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HTH: What is Multichannel Advertising vs. Multichannel Marketing?

Powerinbox

Multichannel advertising vs. multichannel marketing vs. omnichannel marketing. The difference is that that content is created to inform, educate, or entertain potential customers according to their needs and interests. In contrast, advertising is the exercise of promoting a company and its products or services through paid channels.”.

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How to Cross-Sell Retail Products

Omnisend

As consumers, we are surrounded by cross-selling strategies. One customer (that customer being the author of this article) purchased a balance beam for her aspiring gymnast. Not long after, images of exercise mats, horizontal bars and gymnast-themed nylon bags appeared within the “inspired by your purchases” collection.

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5 email campaign ideas for your post-holiday sales

Omnisend

With that said, let’s look at some of the best ways to reach out to customers with your after-holiday email campaigns. Your holiday sales and customer data is gold if you can successfully make use of it. Customers have probably spent generously on gifts over the hectic holiday season and are now looking to treat themselves.

Gifts 158
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Can Modern CRM be the Lifeline Retail is Looking for?

Retail TouchPoints

In a reversal of the traditional paradigm, today’s consumer expects brand loyalty to be reciprocal. This new dynamic requires a reimaging of the standard customer relationship management (CRM) software that retailers have typically used to offer customers a basic level of personalization.

Retail 149
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How to Identify (and Keep) Your VIP Customers

Omnisend

In this article, we’ll go over: What makes a VIP customer. How to identify them using customer data. What Makes a Customer a VIP? How you specifically define a VIP customer is unique to your ecommerce store. How to Easily Identify a VIP Customer. Use the customer data you have to identify your VIP customers.

Customer 148
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How Coronavirus (COVID-19) Is Impacting Ecommerce [January 2022]

ROI Revolution

The COVID-19 pandemic has sparked a true customer transition to digital. Even as government mandates and consumer comfortability with in-store shopping fluctuate, we can anticipate that consumers’ preference for digital won’t go away. On Black Friday, half of consumers said they would shop in-store, up from 36% last year.