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How Constellation Brands is Using DTC Tactics to Take its Wholesale Business Omnichannel

Retail TouchPoints

The beverage alcohol company, which has operated as a traditional distributor-based wholesale business for decades, is currently in the process of building out standalone websites for its key brands as it moves toward becoming a customer-centric omnichannel operation. It’s a profit exercise, not a revenue optimization exercise.”.

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6 Lessons from Parachute’s Growth as an Omnichannel Lifestyle Brand

Retail TouchPoints

Sheriff believes that developing a brand story is the foundational exercise that all teams should go through. Getting together and synched, putting everything in writing, and making sure you’re monitoring year over year is an incredibly valuable exercise. Lesson 3: Understand and Engage Your Consumer.

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3 Keys to Creating Experiences that Gen Alpha Loves

Retail TouchPoints

However, the influence and impact of this consumer base already are significant, considering the heightened role they’ve played in household decision-making processes since the start of the pandemic. After all Gen Alpha are not just consumers; thanks to the power of social media, they’re also educators, Gonzalez noted.

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How AllSaints’ New App is Engaging its Most Loyal Customers to the Tune of 5X Higher  Conversion

Retail TouchPoints

They offer the chance to deliver a better mobile experience, more deeply engage with customers and a touch point through which to gather additional intel on consumers’ behavior and preferences. Brand apps are a tough needle to thread. Which is why in June, AllSaints also will roll out NewStore’s mobile POS system across its store fleet.

Customer 214
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Gen Z, in Their Own Words: What They Really Want from Brands and Retailers

Retail TouchPoints

While some brands claim to completely understand what these consumers really want, there are many times when Gen Z shoppers’ thoughts and behaviors don’t quite match up. The day-long event hit on various hot topics closely linked to these digitally native consumers, including authenticity, sustainability, mental health and wellness.

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The Post-COVID Store: How to Tap the Pent-Up Need for Interaction Without Sacrificing Safety

Retail TouchPoints

These retailers are doing really well because they’re focusing on the needs of the consumer right now, where a lot of retailers didn’t for a long time.”. “I think the stain of what’s going on is going to be worn for a long time, and as a consumer you want to see how clean the space is.” said Scaretta. “

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Peloton Expands Relationship with Amazon to 2 New Countries

Retail TouchPoints

in August 2022 marked the first time the exercise brand had expanded sales beyond its own channels. Peloton’s entry on Amazon U.S.