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Why Google And Facebook Ads Fail Small Businesses

RTP blog

From a retailer’s standpoint, online advertising has long been a sound way to drive traffic to their site. And on average, small businesses allocate 1% of sales revenue for advertising. That’s not necessarily a small price tag, especially when margins are slim in a tough retail climate.

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How to Make ‘Buy Online, Pick Up in Store’ (BOPUS) Work for Your Digital Brand

Kissmetrics

The BOPUS (Buy Online, Pick Up In-Store) has been attracting hype for both retailers and customers, and this trend is expected to stay. BOPUS lets retailers leverage omnichannel experiences to boost online and in-store profits when done well. On the checkout landing page, customers can choose the date, time, and pickup location.

eCommerce 282
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Is Direct Mail Marketing Making a Comeback?

Optimizely

For my birthday every year, I still receive a tangible gift card to my favorite retailers rather than getting one via email, although other businesses still resort to that as well. How come certain businesses still find direct mail marketing as an effective way to stay top of mind and engage with customers?

Marketing 195
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How To Scale An Ecommerce Business (2024 Guide)

Smile.io

With commerce platforms making it easier than ever to launch and scale a business, ecommerce continues to grow year-over-year. In 2024, global retail ecommerce sales are expected to reach $6.3 of all retail purchases.  trillion U.S. dollars and account for 20.1% So, what sets the winning commerce brands apart?   

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A Vend POS Review: Everything You Need to Know

Ecommerce Platforms

For your ease, I've taken the liberty of bullet-pointing the rest of Vend's benefits so that you can scan through them quickly: Get swiftly paid: You can expect to receive payments from your customers in as little as two working days. Moreover, if you get stuck, Vend's customer service is literally award-winning. The PC Bundle.

Vend 91
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How to Maximize Sales During the Black Friday Weekend (Cyber 5)

Omnisend

The fact is that online business trends play a vital role in day-to-day B2B operations and, according to Insider Intelligence , B2B ecommerce site sales are likely to reach $1.5 Here, we discuss how small businesses can use the Black Friday weekend (Cyber 5) to maximize sales. Gain Visibility in Your Consumers’ Behavior.

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Cyber Week 2017: Black Friday Stats, Cyber Monday Trends + 25 Brands Reveal The Secrets to Their Success

BigCommerce

Automotive retailers saw the highest average order value ($235.10) , followed by retailers within the Sports & Outdoors ($143.50) and Home & Garden ($103.60) categories. Consumers in California, Texas, Florida, New York and Pennsylvania made the most purchases for the second consecutive year. Small Business Saturday.