article thumbnail

Why Google And Facebook Ads Fail Small Businesses

RTP blog

From a retailer’s standpoint, online advertising has long been a sound way to drive traffic to their site. And on average, small businesses allocate 1% of sales revenue for advertising. That’s not necessarily a small price tag, especially when margins are slim in a tough retail climate.

article thumbnail

Best Retail POS Systems for 2020

Ecommerce Platforms

Brick and mortar stores are now increasingly seeking the best retail POS systems because run-of-the-mill point of sale solutions just don’t cut it anymore. According to a recent survey , retail executives now acknowledge the importance of modern point of sale systems in their businesses, and are exceedingly upgrading their POS solutions.

POS 118
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Best POS Systems for Retail 2020

Ecommerce Platforms

Brick and mortar stores are now increasingly seeking the best retail POS systems because run-of-the-mill point of sale solutions just don’t cut it anymore. According to a recent survey , retail executives now acknowledge the importance of modern point of sale systems in their businesses, and are exceedingly upgrading their POS solutions.

POS 104
article thumbnail

How to Maximize Sales During the Black Friday Weekend (Cyber 5)

Omnisend

The fact is that online business trends play a vital role in day-to-day B2B operations and, according to Insider Intelligence , B2B ecommerce site sales are likely to reach $1.5 Here, we discuss how small businesses can use the Black Friday weekend (Cyber 5) to maximize sales. billion in 2021. Prepare Backup Promotions.

article thumbnail

Cyber Week 2017: Black Friday Stats, Cyber Monday Trends + 25 Brands Reveal The Secrets to Their Success

BigCommerce

Automotive retailers saw the highest average order value ($235.10) , followed by retailers within the Sports & Outdoors ($143.50) and Home & Garden ($103.60) categories. Small Business Saturday. Small Business Saturday: +22.79%. Small Business Saturday: Mobile: 55%. Black Friday.

article thumbnail

The 6 Best Mobile POS Systems For 2022

Ecommerce Platforms

The rising average transaction value per user underlines the importance of upgrading to a mobile POS system, especially for small business owners. A streamlined checkout experience, such as accepting contactless payments via credit card or taking payments from customers using Apple Pay, can increase profitability.

POS 197
article thumbnail

How to Make ‘Buy Online, Pick Up in Store’ (BOPUS) Work for Your Digital Brand

Kissmetrics

The BOPUS (Buy Online, Pick Up In-Store) has been attracting hype for both retailers and customers, and this trend is expected to stay. BOPUS lets retailers leverage omnichannel experiences to boost online and in-store profits when done well. On the checkout landing page, customers can choose the date, time, and pickup location.

eCommerce 282