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Top Customer-Driven B2B eCommerce Trends

GetElastic

B2B companies are implementing new strategies to adapt to the changing consumer needs and take advantage of a growing online customer base, characterized by new loyalty programs, deep personalization options, and AI-based features. Additionally, 82% of B2B marketers prioritize lead generation, while 43% focus on customer retention.

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UK retailers: Get ready for ‘back to school season’

365 Retail

As back to school campaigns begin in full swing, the pressure is on retailers to engage with customers in more meaningful and personalised ways. Start by understanding your customer. That means, messaging that goes beyond a first name or lumping consumers into generic buyer personas. Real-time wins.