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How to Humanize PPC Ads

Kissmetrics

As marketers and brands, many of you use PPC ads to drive traffic to your brand or a client’s website. After all, PPC ads have obvious advantages. You can reach new customers, track your results, and manage your budget. By humanizing your PPC ads, you can stand apart from your competitors. Then there’s customer retention.

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The Nuts and Bolts of Scaling for Marketing

Omnisend

Consumers can’t visit your store and purchase your products if they haven’t heard of you. Pulling multiple levers as you grow will ensure you’re building brand awareness that’s reaching your ideal consumer base. Nurturing would-be consumers through email has been around for a long time, and there’s a very good reason for that—it works!

Marketing 142
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Top Customer-Driven B2B eCommerce Trends

GetElastic

B2B companies are implementing new strategies to adapt to the changing consumer needs and take advantage of a growing online customer base, characterized by new loyalty programs, deep personalization options, and AI-based features. Additionally, 82% of B2B marketers prioritize lead generation, while 43% focus on customer retention.

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The Top CBD Ecommerce Trends to Tap into the CBD Market

Omnisend

With the coronavirus pandemic, more and more customers are turning to ecommerce. Consequently, CBD sellers need to boast strong direct-to-consumer skills and marketing strategies, and connect with consumers to offer in-depth knowledge about CBD to enhance sales. All in all, new consumer habits mean a spike in CBD sales.

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59 Productivity Hacks for Online Small Business Owners

BigCommerce

Some annotations may include quick and easy, must be done by me, not good at it, time consuming, and similar. On the other hand, if they are not good writers, or are fully consumed with other revenue generating activities, it might be better to go with the next step. Also think about the random tasks that consume too much of your time.

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7 Tips to Help your Brand Grow its Customer Base

Smile.io

However, it’s important to know that both acquisition and retention are beneficial to grow and maintain your customer base. If these concepts are new to you, here’s a quick breakdown: Customer acquisition : Strategies for finding new customers to shop at your store. Check out Hubspot to learn more about paid acquisition.

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Customer Acquisition Cost: The One Metric That Can Determine Your Company’s Fate

Kissmetrics

Customer acquisition cost (CAC) is a metric that has been growing with the emergence of Internet companies and web-based advertising campaigns that can be tracked. Traditionally, a company had to engage in shotgun style advertising and find methods to track consumers through the decision-making process. per customer = $2.00.

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