Remove Consumer Remove Events Remove Multi-channel Remove PPC
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A 6-Step Plan To Help SaaS Businesses This Black Friday and Cyber Monday

FastSpring

However, the two events are becoming more competitive in the ecommerce space, so you need to have a strategy. Personalize communication across all channels. What channels will help advertise your deals the best (Twitter, PPC, Facebook, etc.). What channels you’ll be using to advertise your BFCM deals.

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How a Great Plan Can Prepare You for the Worst

Omnisend

We’re always looking to grow multichannel sales, with brands like The Body Shop, Oliver bonus, and Marine Superstore, to independent direct-to-consumer brands, such as Musketeers Montezuma’s chocolates and GoPro. We’re lucky enough to be a multi-award-winning digital marketing agency. It’s super easy.

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How a Great Plan Can Prepare You for the Worst

Omnisend

We’re always looking to grow multichannel sales, with brands like The Body Shop, Oliver bonus, and Marine Superstore, to independent direct-to-consumer brands, such as Musketeers Montezuma’s chocolates and GoPro. We’re lucky enough to be a multi-award-winning digital marketing agency. It’s super easy.

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Customer Acquisition Cost: The One Metric That Can Determine Your Company’s Fate

Kissmetrics

Traditionally, a company had to engage in shotgun style advertising and find methods to track consumers through the decision-making process. Today, many web-based companies can engage in highly targeted campaigns and track consumers as they progress from interested leads to long-lasting loyal customers.

Customer 350
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The History of Ecommerce: What The Past Says About Tomorrow’s Retail Challenges

BigCommerce

When you factor in the expanded ecommerce selling opportunities through omni-channel retail (like adding Amazon and eBay storefronts to your sales approach, for example), it’s easy to see that now is the best possible time to grow an ecommerce business. Business-to-Consumer (B2C). Consumer-to-Consumer (C2C).

eCommerce 417
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SMS Marketing Doesn’t Suck: Here’s How to Use it To Generate Revenue

Kissmetrics

Mobile advertising works, but only if your message makes it to the consumer’s inbox, and only if your ad is mobile-optimized. The average CTR for PPC ads is even worse at 2%. The Banana Republic also does an excellent job of tapping into local events that are relevant to the recipient. Use Facebook to Grow Your SMS List.

Payments 354
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Your 2023 Digital Strategy Forecast: Key Insights to Navigate Ecommerce

ROI Revolution

Since this was a new event, businesses couldn’t be certain about what to expect or how it would play out.  Additionally, we saw many brands expanding past Amazon onto other retail media channels. We always expect multi-touch purchase journeys across channels, but too much overlap means wasted ad dollars.