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4 Ways Brands Can Prepare Their Email Marketing Program for BFCM

Retail TouchPoints

Brands neglecting to send these messages will miss out on converting new subscribers interested in making a purchase, online window shoppers browsing products and those who already carted products but need an extra push over the finish line. Otherwise you may find consumers flocking to your competitors to grab those early deals.

Marketing 318
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Amazon Sucks at Offsite Personalization and That’s Great for Other Retailers

Sailthru

Retailers are outpacing Amazon at personalization. The retail giant lags many competitor brands on both mobile and email, and that’s great news for any retail brand looking to differentiate with consumers. Amazon’s first failing is in mobile. What Amazon’s Not Doing. There are pros and cons in this finding.

Other 60
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What Retailers Can Do in 2021 to Recover More Abandoned Shopping Carts

Retail TouchPoints

When was the last time you abandoned an online shopping cart: yesterday? For online retailers, cart abandonment is a problem, and we’re all guilty of doing it. In an effort to combat the estimated 70% of shopping carts that are abandoned, many retailers now send automated cart abandonment emails — and with good reason.

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The Entrepreneur's Checklist to Selling Online

Weebly

Plus, adding features like site search , newsletter subscription and a chat app can help give your online store the look and feel of a major internet retailer. This is where you tell a story about each of your wares, providing an appealing description and copy that will inspire and motivate shoppers to put it into the shopping cart.

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Own 2018: The Entrepreneur's Checklist to Selling Online

Weebly

Plus, adding features like site search , newsletter subscription and a chat app can help give your online store the look and feel of a major internet retailer. This is where you tell a story about each of your wares, providing an appealing description and copy that will inspire and motivate shoppers to put it into the shopping cart.

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Cyber Monday is the Biggest Sales Opportunity in 2018: Here’s What to Do About It + Marketing Ideas

BigCommerce

2017’s Cyber Monday saw mobile internet’s first $2 billion dollar day, according to Business Insider , while BigCommerce merchants experienced their highest sales week ever. But it’s not just mobile purchases that you need to think about. Also consider: Cyber Monday 2017 was the largest single day of online shopping in U.S.

Marketing 411
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The Ultimate 2018 Ecommerce Checklist: 31 Experts Prioritize 19 Growth Tactics to Implement Now

BigCommerce

Here are the top 19 ecommerce growth strategies recommended by Internet Retailer 1000 brands and the experts that advise them, in order of priority. Mobile Optimization. Customer experience historically has involved WOW’ing the consumer. Mobile Optimization. Mobile and Desktop UX Should Be Equal.

eCommerce 419