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Holiday Online Sales May Outpace Predictions; Mobile Apps and Mobile Web Are Neck-And-Neck In Sales

Sailthru

We’ll look into both these stories as well as news that branded shopping apps and the mobile internet showed equal conversion rates during 2017. A mid-December report from Mastercard SpendingPulse predicted that online sales this holiday season would boom, contributing to overall retail sales growth of almost five percent.

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The Top 10 Sessions to See at IRCE 2018

Optimizely

It’s almost time for the Internet Retailer Conference & Exhibition , AKA IRCE — the massive ecommerce conference with the largest expo hall in the industry. Don Davis, Editor at Large, Internet Retailer. Fareeha Ali, Director, Research Strategy, Internet Retailer. Wednesday: June 06. 97% of U.S.

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4 Ways Brands Can Prepare Their Email Marketing Program for BFCM

Retail TouchPoints

Otherwise you may find consumers flocking to your competitors to grab those early deals. Optimizing messages and allowing your marketing channels to work together can mean the difference between capturing a larger or smaller share of consumers’ wallets this holiday season. Don’t delay.

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IRCE Day 1 Recap- Personalization, Analytics, Mobile, and More!

ROI Revolution

Their goal from the beginning was to produce their own brand of high quality glasses, sold directly to consumers online, exclusively through their website. You need to engage your consumer on a human level. After a brief break, sessions returned with a presentation from Don Davis, Editor at Large of Internet Retailer.

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‘A Reckoning for the Advertising Industry’: The Death of Third-Party Tracking Opens New Opportunities for Retailers

Retail TouchPoints

Driven by growing consumer concern over how their personal data is being collected and used, governments are enacting legislation, and tech companies are implementing platform changes, that will forever alter the relationship between consumers and advertisers. “A A new era of advertising is taking shape.

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Are you ready for the mobile ecommerce revolution? How and why your platform needs to be smartphone optimised

Retail Technology Review

Consumers love the way mobile enables them to slot online shopping, browsing and product research into their busy day as they sit on the train, wait in line for a coffee or kill time between appointments. By Branwell Moffat, Director of Commerce Consulting at Envoy Digital, part of the KPS Group.

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Record-Breaking Online Black Friday and Cyber Monday Results Point to a New Future for Holiday Shopping

Sailthru

As predicted, online retail results from this year’s Black Friday and Cyber Monday were record breaking. In addition, Cyber Monday sales from mobile devices also broke records, indicating more shifts in consumer shopping habits. percent increase over last year, says Internet Retailer. Retailers need to be prepared.

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