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The Death of Retargeting and the Advent of In-Session Marketing

Retail TouchPoints

Until recently, if you glanced at a digital advertisement while browsing online, chances are that ad followed you incessantly for days regardless of whether you made a purchase or not. Retargeting consumers via ads has been at the front lines of retail marketing for a while now.

Marketing 174
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UK Shoppers Fight Back Against Online Retailers Who Fail to Deliver

PFS

But are online retailers achieving this for their customers? A new white paper from PFS, titled ‘ Are online retailers delivering for customers? ’, highlights the areas where retailers aren’t meeting customer expectations and what shoppers expect them to be doing more of to improve the online shopping experience.

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The 3 Phases of a Winning Marketplace Strategy for Brands

ChannelAdvisor

Consumers continue to seek their favorite brands on marketplaces like Amazon, Walmart, Target and eBay — but these aren’t the only profitable options for selling your products. This is the first step to ensuring consumers receive accurate information about your products. Address your retailer network. Resolve listing errors.

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The 3 Phases of a Winning Marketplace Strategy for Brands

ChannelAdvisor

Consumers continue to seek their favorite brands on marketplaces like Amazon, Walmart, Target and eBay — but these aren’t the only profitable options for selling your products. This is the first step to ensuring consumers receive accurate information about your products. Address your retailer network. Resolve listing errors.

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Keeping Tabs on Online Alcohol Around The Globe

Profitero

The most popular way to buy alcohol online is via big supermarkets as part of the consumer’s main grocery shop. Here we outline some global initiatives that should be on everyone’s radar screen, taken from Profitero’s recent white paper: How Alcohol Brands Can Tap the eCommerce Opportunity. Amazon and BrewDog. Beer Hawk.

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10 Ways Alcohol Brands Can Play Online

Profitero

As we discussed in an earlier post , consumer demand for buying alcohol online is clearly on a growth curve. More retailers will explore, experiment with and expand online alcohol offers. Follow the path taken by many a CPG brand whose products have already moved online. Implement a Digital Branding Strategy.

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3 More E-Commerce Reports to Guide Your Online Selling Strategy

ChannelAdvisor

Throughout the marketplace’s decades-long history , the company has set new standards and reset customer expectations across the entire landscape — from marketing to selling to fulfilling. Many online sellers are left to wonder what more they could be doing to stay on a winning team. Download the full report here.