UNDERSTANDING RETAIL THROUGH THE LENS OF GEN Z CONSUMERS
RetailMinded
APRIL 7, 2022
GENERATION OMNICHANNEL. Perhaps a more fitting epithet for Gen Z, would be ‘Generation Omnichannel’ as this is the first truly omnichannel generation to high highstreets & social media platforms. The pandemic has certainly cemented the position of ecommerce in the consumer psyche, regardless of age.
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