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The Ultimate Guide to E-commerce Marketing: Where You Should Focus and How to Succeed

Kissmetrics

Online retailers can sell just about anything—from shoes or baked goods to software and coaching sessions. Most e-commerce store owners have no idea how to effectively market their business. E-commerce Marketing Vs. E-commerce Advertising. Aren’t marketing and advertising the same thing? Not quite.

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How Coronavirus Is Impacting Ecommerce

ROI Revolution

According to consulting and research firm Technomic , 52% of consumers are avoiding crowds and 32% are leaving their house less often because of coronavirus. And the stock market has become increasingly volatile. Influx in online shopping. With the proliferation of online shopping and delivery demand comes inevitable delays.

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January 2020 Bezos Bulletin: Amazon Advertising & 2020 Trends

ROI Revolution

They’ll become 40% of the consumer base in 2020. Marketers and advertisers can utilize paid search on mobile to reach this younger audience. It will also be vital to focus on social media platforms like Instagram, Snapchat, TikTok, and YouTube. Social media video ad spending alone is predicted to grow 23.2%

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24 eCommerce Experts to Follow Now

GetElastic

All listed experts have a wide range of backgrounds, experience, and longstanding careers in technology, marketing, and sales to name a few. Experts on this list are segmented by their respective area of expertise, and have either published insights, consistent social media content, bestselling books, speaker series, or podcasts.

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June 2019 Monthly Marketing Recap

ROI Revolution

Last month , we learned about Google Marketing Live 2019 , the anniversary of GDPR , the latest trends in social media, and more. We’ll also have the latest edition of the Social Media Water Cooler to catch you up to speed on all the latest social media advertising and marketing news.

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15 Best Practices for Boosting Product Page Conversions

SellBrite

Just look at the online retailer DueMaternity.com — adding 360-degree images to their product pages boosted conversion rates by 27%. For sellers on a budget, outsourcing product photo shoots can be time-consuming and expensive. Psychology of Ecommerce Sales: Consumers and the Ecommerce Checkout from HubSpot.

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2023 Ecommerce Predictions: Insights From 17 Digital Marketing Experts

ROI Revolution

Retail media platforms will expand and D2C resources will shift. “ In 2023, brands that have historically focused on growing their direct-to-consumer business may shift resources to expand their retail and marketplace channels. More consumer research means having a cohesive omnichannel presence will be crucial.