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How To Leverage Site Search Data To Fuel Your Marketing Strategy

RTP blog

Here are five ways of using your site search data to build more effective marketing campaigns that drive bottom-line results for your e-Commerce site: Getting your timing right Seasons don’t really start and end on a calendar date — when it comes to seasonal shopping, consumers dictate what will sell when.

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How Online Retail Can Maximize Google Search In Uncertain Times

Retail TouchPoints

But with socially distancing consumers continuing to spend more time online, and e-Commerce increasing in many sectors due to restricted brick-and-mortar shopping, the opportunities are out there. Building good topical internal links on your site can improve buyer journeys, and also help search engines crawl your site more easily.

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The Benefits of User-Generated Content in eCommerce

lateshipment

A significant 70% of consumers will consider UGC reviews or ratings before making a purchasing decision. Roughly 30% of the time that millennials spend consuming all media is spent on UGC. This means that you can potentially cut costs on PPC and save more of your marketing budget. it grows your credibility. Final Word.

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4 Types of Market Segmentation to Enhance Campaign Performance

UpSellIt

Market segmentation is the process of dividing consumers into smaller groups, allowing for more effective communication with an audience. Likewise, segmentation strategies allow your marketing campaigns to more effectively reach consumers and promote your products or services. . What is Market Segmentation? Demographic Segmentation.

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Your 2023 Digital Strategy Forecast: Key Insights to Navigate Ecommerce

ROI Revolution

Kathryn Mueller, Team Lead, Conversion Rate Optimization 2022 gave us a good vantage point to observe three general UX trends: Give consumers more information to make their purchase. Consumers are spending less and researching more before making a purchase.

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eCommerce Marketing Outlook: How eCommerce Companies Are Navigating the COVID-19 Demand Shock

Inflow Insights

Sporting Goods. We have a client in the sporting goods industry that specializes in fishing. Unlike the business above, they’ve had significant decreases in sales from PPC. The drop in search traffic is likely due to their consumers’ behavior. In the immediate aftermath of the U.S.’s Pet Supplies.

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How Coronavirus (COVID-19) Is Impacting Ecommerce [March 2021]

ROI Revolution

73% of consumers using D2C ecommerce over the course of COVID-19 plan to continue post-pandemic ( McKinsey ). With consumers more concerned about their discretionary spending, the online resale apparel market is projected to double by 2024 ( Statista ). Consumers spending 1 more hour per day online in light of COVID-19.

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