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Customer Lifetime Value: A Key Metric Only 17% of Brands Understand

Sailthru

If you want to understand customer retention, you need to understand customer lifetime value. Unfortunately, customer lifetime value can be tricky to define and measure. How long is a customer lifetime, anyways? Eighteen percent say their organization does not even calculate customer lifetime value.

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How to Increase the Loyalty of Holiday Customers!

Demac Media

Why settle for a few busy months when you can aim to have a consistent flow of customers all year long? When your marketing channels are set up for success, you’re able to reach customers on multiple different platforms, making customer retention that much easier. Personalized Emails. Social Media.

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How to Increase the Loyalty of Holiday Customers!

Demac Media

Why settle for a few busy months when you can aim to have a consistent flow of customers all year long? When your marketing channels are set up for success, you’re able to reach customers on multiple different platforms, making customer retention that much easier. Personalized Emails. Social Media.

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How Coronavirus (COVID-19) Is Impacting Ecommerce [March 2021]

ROI Revolution

21% of executives surveyed expect current economic conditions to remain the same while 23% expect conditions to worsen through June 2021. Out of the weeks surveyed, executives narrowly approached an overall negative outlook from Oct. 23% of executives still expect a decrease in customer demand over the next six months.

eCommerce 195
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How Coronavirus (COVID-19) Is Impacting Ecommerce [October 2020]

ROI Revolution

According to an Adobe consumer survey, 33% of consumers have received online orders later than expected and 30% prefer BOPIS or curbside pickup over delivery. Because of the pandemic, Amazon allocated $4 billion in additional spend to keep customers and employees safe and increase deliveries after prioritizing only essential items.

eCommerce 193
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How Coronavirus (COVID-19) Is Impacting Ecommerce [November 2020]

ROI Revolution

64% of shoppers surveyed want mobile and contactless pickup options, with 79% saying contactless store pickup is very important. While over half (54%) of executives surveyed in April expected profits to decrease over the next six months, that number is down to 31% now – the lowest it’s been since the beginning of the pandemic.

eCommerce 158
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How Coronavirus (COVID-19) Is Impacting Ecommerce [August 2020]

ROI Revolution

Because of the pandemic, Amazon allocated $4 billion in additional spend to keep customers and employees safe and increase deliveries after prioritizing only essential items. An eMarketer survey released last week shows how the coronavirus pandemic has shifted the world of ecommerce in 2020. Amazon + COVID-19. 7/29 update. 7/7 update.

eCommerce 158