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11 Customer-Centric Ways to Grow Your Ecommerce Revenue

Kissmetrics

There are three general ways to grow revenue in any ecommerce business: Increase the total number of customers. Increase the average number of times each customer buys from you. Increase the average order value (AOV) from each customer. These are categorized in ways to grow: New Customers. Repeat Customers.

eCommerce 243
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4 Paid Search Strategies for the Aftermath of COVID-19

ROI Revolution

This jumpstarted widespread decreases in costs-per-click in early March. Historically, Amazon has re-entered auctions with increased force to regain the level of impression share it claimed before – often at the cost of smaller retailers who find they’re spending more and making less. in a matter of two weeks. Know Your Devices.

PPC 144
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How Coronavirus Is Impacting Ecommerce

ROI Revolution

This includes office supplies, fitness equipment, cosmetics, housewares, home improvement, toys, and hobby-related products. Both fitness equipment and toys/hobbies account for 29% of the new essentials spending. This can hurt their ranking on Amazon’s algorithm in addition to decreasing conversion rates. 4/23 update.

eCommerce 131
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How Coronavirus (COVID-19) Is Impacting Ecommerce [October 2020]

ROI Revolution

BOPIS also brings consumers the immediate satisfaction of receiving their item almost immediately without having to search for it in the store or wait for it to be shipped. Free delivery, availability, and price were the top three key online purchase drivers for this group of consumers. 9/14 update. Amazon + COVID-19. 7/29 update.

eCommerce 193
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How Coronavirus Is Impacting Ecommerce [June 2020]

ROI Revolution

Underutilized new ad formats to enhance your audience targeting and customer acquisition. In response to COVID-19, Walmart has already integrated a touch-free payment system where customers can add money to their Walmart shopping app and use their phone to pay. Customer Acquisition to Retention: Now available on demand.

eCommerce 173
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How Coronavirus (COVID-19) Is Impacting Ecommerce [August 2020]

ROI Revolution

Because of the pandemic, Amazon allocated $4 billion in additional spend to keep customers and employees safe and increase deliveries after prioritizing only essential items. Free delivery, availability, and price were the top three key online purchase drivers for this group of consumers. Amazon + COVID-19. 7/29 update. 7/9 update.

eCommerce 158
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How Coronavirus Is Impacting Ecommerce [June 2020]

ROI Revolution

You’ll learn: Underutilized PPC customer acquisition strategies to increase revenue at a profitable return. Walmart CEO Doug McMillon says that Walmart has seen four times as many new customers trying their pickup or delivery services , many of whom are becoming repeat customers. A replay of that webinar is available now !

eCommerce 122