BigCommerce
JUNE 22, 2017
Unlike the hare, though, ecommerce business don’t have a physical road on which to gauge their progress –– or note their missteps. That’s why ecommerce analytics are so incredibly important for online brands. Why We Updated Our Ecommerce Analytics + Insights Suite. Ecommerce Analytics + Insights UX.
BigCommerce
JUNE 27, 2017
Customer research for ecommerce stores is essential. Not only does it inform conversion optimization , it allows you to adjust your overall marketing and customer acquisition strategies. Identify and define micro-conversion metrics, such as newsletter subscriptions, etc. The 4 Types of User Experience Research for CRO.
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BigCommerce
JUNE 27, 2017
Using conversion optimization techniques and methods, it is possible to identify the areas of your site that affect credibility. By tracking how visitors travel through the conversion funnel and where they drop out, it is possible to pinpoint areas of friction. How CRO can help establish credibility.
Inflow Insights
NOVEMBER 18, 2019
A rigorously-run test can increase conversions, but if the parameters are flawed then the decisions you make based on the test could be too. In this post, we’ll outline the worst eCommerce A/B testing errors that we see online stores make. Use this as a reference to make sure that any A/B testing you do returns accurate results.
BigCommerce
DECEMBER 20, 2017
Personalization in ecommerce often refers to personalized merchandising. SEO is the acronym for search engine optimization. This is mostly referring to Google’s search engine because it is the most used in the world (next to Amazon’s, but that’s a topic for another time). What is personalization? What is SEO? Technology.
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