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eCommerce PPC Data Analysis Case Study: How We Maximized Profit Without Maximizing ROAS

Inflow Insights

Our experience with data analysis like this has shown that Google ad campaigns should target the best performing products and layer in as many bidding levers (or “segments”) as possible to optimize that targeting. So, what should eCommerce businesses take away from this case study? Our eCommerce marketing experts can help!

PPC 130
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eCommerce Metric Benchmarks: How to Analyze Your Online Store’s KPIs

Inflow Insights

We’ve seen several eCommerce marketing articles that recommend dozens of “key” performance indicators at once. Using industry studies as a point of reference doesn’t help you decide on the best action (i.e. Search Engine Optimization (SEO). This is why SEO, PPC, and CRO tend to work best together.

PPC 162
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11 Customer-Centric Ways to Grow Your Ecommerce Revenue

Kissmetrics

There are three general ways to grow revenue in any ecommerce business: Increase the total number of customers. As ecommerce marketers, knowing what to prioritize can be the difference between a standard year of growth and a phenomenal one. Content Marketing. Conversion Rate. Chatbot Conversion Optimization.

eCommerce 243
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Our Strategy for Building One of the Best eCommerce Agencies

Inflow Insights

Most people would gauge the success of any agency (including answering who the best eCommerce agencies are) by their size and revenue. My goal was to build a $10 million eCommerce marketing agency — and build it fast. This gives us a narrower focus for optimizing our lead generation. A few years ago, I thought that too.

eCommerce 103
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The 6 Best Ecommerce Marketing Companies of 2020

Kissmetrics

Choosing the right marketing company can be the difference between failure and success. Here’s a list of the best ecommerce marketing companies. NP Digital is my e-commerce marketing company. Upgrow is an e-commerce marketing agency based in San Francisco.

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The 6 Best Shopify Landing Page Builder for 2023

Ecommerce Platforms

The best Shopify landing page builder offers business leaders in the ecommerce market all the tools they need to create compelling, conversion-optimized pages. According to some studies, dedicated ecommerce landing pages can convert around 60% better than any other website page.

Shopify 211
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21 Field-Tested Strategies to Increase Live Chat eCommerce Conversions

Inflow Insights

In addition to testing chat on behalf of our clients, we compile an annual Best-in-Class research study of eCommerce brands within the industry at-large. In our annual Best-in-Class study we review these brands for many other features and considerations in addition to live chat. Conclusion.