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Why Calculating Conversion Rate by Channel and Seasonality Is Key to Properly Evaluating Site Changes

Inflow Insights

The main issue is this: Conversion rate changes over time are far more influenced by traffic channel mix than by improvements to the site. To avoid this error you need to measure conversion rate by channel, seasonality, device, and more. . Case Study 1: Site Updates That Appear to Have Lowered Conversion.

Channel 60
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Why Calculating Conversion Rate by Channel and Seasonality Is Key to Properly Evaluating Site Changes

Inflow Insights

Unfortunately, the way most people look at conversion rate usually leads to incorrect conclusions about impact, efficacy, and strategy. Evaluate conversion rates by channel. There’s no “one ring to rule them all” in conversion optimization. Seasonality should be the first factor evaluated in your conversion rate data.

Channel 113
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The 5 Worst eCommerce A/B Testing Mistakes to Watch out for 

Inflow Insights

If you are going to put time into doing A/B testing to improve your site, it’s important to take the specific things about your site into account. These are the 5 eCommerce A/B testing mistakes to avoid (beyond just setting up your analytics goals) that we commonly see while helping our clients with their conversion optimization. #1.

eCommerce 123
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The Power of PPC + SEO

ROI Revolution

Good on-page content can help improve your ad quality score, strengthening those ads and improving their positioning so they can perform even better on mobile. Industries that sell toys, household products, and sports accessories peaked in performance – we’ve seen 300%, 500%, or even 1,000% YoY growth with some of our clients.

PPC 88
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How Coronavirus (COVID-19) Is Impacting Ecommerce [March 2021]

ROI Revolution

57% of millennials believe their financial situation will improve between now and Summer 2021 ( GlobalWebIndex ). In August 2020, a similar 57% of executives expected the global economy to improve over the following six months, but more executives (29%) expected it to worsen. Executives’ optimism toward economy improves.

eCommerce 195
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How Coronavirus (COVID-19) Is Impacting Ecommerce [August 2021]

ROI Revolution

Prime members can already shop with special discounts in categories like electronics, toys, home, and more. 72% of marketers will prioritize improving the quality of their customer data over the next 12 months. 57% of millennials believe their financial situation will improve between now and Summer 2021 ( GlobalWebIndex ).

eCommerce 197
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How Coronavirus (COVID-19) Is Impacting Ecommerce [November 2020]

ROI Revolution

Executives’ optimism toward economy improves. According to new research from McKinsey , 57% of executives expect the economy to improve six months from now , with 29% expecting the economy to worsen – the most optimistic outlook since the beginning of the pandemic. Toys & games. Toys & games.

eCommerce 158