Inflow Insights
SEPTEMBER 19, 2019
The main issue is this: Conversion rate changes over time are far more influenced by traffic channel mix than by improvements to the site. To avoid this error you need to measure conversion rate by channel, seasonality, device, and more. . Case Study 1: Site Updates That Appear to Have Lowered Conversion.
Inflow Insights
OCTOBER 27, 2021
Unfortunately, the way most people look at conversion rate usually leads to incorrect conclusions about impact, efficacy, and strategy. Evaluate conversion rates by channel. There’s no “one ring to rule them all” in conversion optimization. The solution?
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ROI Revolution
JUNE 3, 2020
Some examples are clicks, CTR, sessions, time one site, pages per session, bounce rate, and conversion rate. Some examples are revenue, ROAS, CPC, CPA, and management fees. Conversion Optimization During COVID-19. Mobile-first is here to stay. From a PPC perspective, ad competitions have declined within many industries.
ROI Revolution
MARCH 2, 2021
As a result of the COVID-19 pandemic, 57% of purchasing managers are spending more on marketplace ecommerce sites, with 22% spending significantly more. Toys & games. Toys & games. This includes office supplies, fitness equipment, cosmetics, housewares, home improvement, toys, and hobby-related products.
ROI Revolution
OCTOBER 1, 2020
Toys & games. Toys & games. This includes office supplies, fitness equipment, cosmetics, housewares, home improvement, toys, and hobby-related products. Both fitness equipment and toys/hobbies account for 29% of the new essentials spending. Conversion optimization during COVID-19. Office supplies.
ROI Revolution
JULY 2, 2020
Toys & games. Toys & games. This includes office supplies, fitness equipment, cosmetics, housewares, home improvement, toys, and hobby-related products. Both fitness equipment and toys/hobbies account for 29% of the new essentials spending. Conversion optimization during COVID-19. Office supplies.
ROI Revolution
DECEMBER 3, 2020
As a result of the COVID-19 pandemic, 57% of purchasing managers are spending more on marketplace ecommerce sites, with 22% spending significantly more. Toys & games. Toys & games. This includes office supplies, fitness equipment, cosmetics, housewares, home improvement, toys, and hobby-related products.
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