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Advanced Conversion Tips: Analysis, Action & Attribution for 567% ROI

BigCommerce

Not only do you have to take care of daily operations — stocking items, arranging shipping, sourcing the best prices, etc. — If all other factors remain the same, by increasing its conversion rate, a site’s revenue will go up. Non-commercial and non-direct-revenue-generating websites can benefit from conversion optimization.

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10 eCommerce Holiday Marketing Tips to Boost Sales & Revenue

Inflow Insights

Over the last few weeks, we’ve published a multi-part blog series with eCommerce holiday marketing tips and strategies. We’ve compiled a list of 10 insider tips to help you create a solid marketing strategy that will boost your eCommerce sales this holiday season. And that’s just the tip of the iceberg.

eCommerce 109
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Advanced Tips to Master Every Type of Ecommerce Landing Page [+ 10X CRO]

BigCommerce

Here are the main elements of ecommerce landing pages — and tips to improve conversion rate across all of your campaigns. If you promise a product with a 20% discount and free shipping in the ad, then let that message be the first thing a prospect sees when she clicks through to the landing page. Match Ad and Landing Page Copy.

eCommerce 258
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4 Paid Search Strategies for the Aftermath of COVID-19

ROI Revolution

We’ve compiled a short list of tips for making the most of the inevitable shift in competitive landscapes, buying behavior, and consumers’ renewed confidence in brick-and-mortar after the peak of lifestyle disruptions caused by coronavirus. This jumpstarted widespread decreases in costs-per-click in early March.

PPC 144
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How to Start a Dropshipping Business in 2020

Ecommerce Platforms

Whenever you make a sale, the supplier ships the products directly to the customer’s address. This cuts down your operational costs by far. The dropshipping selling strategy allows the online business owner to decamp from upfront costs similar to those incurred by retailers who run storefronts. But not every niche is lucrative.

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How to Use a Digital Marketing Audit to Improve Your Strategy

Inflow Insights

Types of Digital Marketing Audits Technical SEO Audit Content Marketing Audit PPC Audit Analytics & Tracking Audit Conversion Rate Optimization Audit. PPC Metrics. Cost Per Click Quality Score Click-Through Rate Cost Per Conversion. Goals Conversions Revenue Traffic Sources.

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How to Turn Product Pages into High Converting Landing Pages [14 Examples of The Good & The Bad]

BigCommerce

They’re typically linked to popular search keywords, ads, PPC content, banners, and social media advertising campaigns. Think of them as window shoppers who might poke their heads in for a moment, maybe check prices, and then leave. These usually come in the form of reviews, shipping, return policies, etc.