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China Is Leading Global Blockchain Adoption For Digital Transformation

Forrester eCommerce

Chained data blocks make assets traceable, cryptography enables trusted ownership, and consensus algorithms realize distributed business consistency. Distributed ledger technology (AKA blockchain) is catalyzing a long-term shift of trust in distributed business environments worldwide.

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Asda Hires First Digital Chief, Expands Efforts to Encourage Girls to Consider Careers in Tech

Retail TouchPoints

Matt Kelleher, incoming Chief Digital Officer, Asda (Photo credit: Asda) Asda is continuing to evolve how it uses data to improve its customer experience as part of its long-term ambition to become the UK’s second largest grocery retailer. Asda currently sits in the number t h ree position after Tesco and Sainsbury’s ).

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Passkeys: A Trifecta of Benefits for Easier and Safer Online Shopping

Retail TouchPoints

Retailers face the challenge of not only attracting customers but also ensuring their online journey is seamless and secure. Passwords are a culprit in this regard, leaving 70% of customers feeling frustrated. Leading ecommerce vendors have taken varied approaches to implementation to improve adoption among their core customers.

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How Customer Data Can Take Your Retail Business To The Next Level

RetailMinded

As a retailer, you likely already have a wealth of customer data. This data can include customer contact information, purchase history, and demographic information. In addition, analyzing customer data can help you to identify trends and anticipate future demand. There are several ways to collect customer data.

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Why DTC Brands Are Joining The OTT Movement

RTP blog

Most DTC brands are digitally native and social media allowed them to effectively target customers most likely to be interested in their products, while simultaneously developing a following and driving fast growth. Not to mention, linear TV can be expensive for emerging/DTC brands.

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How to Use Blockchain in Marketing Data Security

Kissmetrics

You can use blocks to store information like: financial transactions contracts medical data supply information confidential customer data. Blockchain is a possible solution to giving customers peace of mind over their data. Every couple of months, you hear news stories about companies experiencing customer data leaks.

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Beware of these 6 app security issues

GetElastic

To do so, techniques such as string encryption at the code level and advanced application of white bix cryptography for ensuring higher security to protect your sensitive data both statistically and at runtime. #4 To avoid this, one needs to ensure that its implementation is up to date and configured properly.