Retail TouchPoints

JANUARY 24, 2024

B2B brands should invest in AI-driven CRM (customer relationship management) systems to analyze customer data, offering insights for personalized marketing and sales strategies. Unlike the traditional multichannel approach, social commerce is about creating strong communities and affinities around specific brands and verticals.

B2B 243

B2B eCommerce BigCommerce Omnichannel 243

SellBrite

JUNE 7, 2017

That’s why you need to develop post-purchase strategies: in order to enhance customer loyalty and drive revenue. Have you enrolled customers who just made a purchase in your brand’s loyalty program? Maybe, you send them surveys to find out what they’re really thinking? Run a post-purchase survey.

Customer Loyalty 161

Customer Loyalty Social Media Customer Customer Retention 161

ESW

SEPTEMBER 29, 2023

Because customers demand it. Surveys consistently show that shoppers often start their purchase journeys on one channel and complete it in another. It leverages data at every customer touchpoint and is the natural evolution of once siloed marketing, shopping and logistics strategies. Why focus on omnichannel?

Omnichannel 146

Omnichannel Payment Services Merchant Services Multichannel 146

Kibo

OCTOBER 12, 2021

A successful personalization approach is critical to remain competitive in a fragmented, multichannel retail environment. When Personalization is achieved at scale, meaning a business provides personal interactions with all or most of their customers, it can deliver a 1-2% lift or higher for retailers. What is a customer data platform?

Customer Data 62

Customer Data Multichannel Customer Experience Customer Loyalty 62

Ecommerce Platforms

DECEMBER 23, 2019

So, let’s explore every single one of them as we highlight their core features for marketing automation, customer data management, lead scoring, sales forecasting, pipeline management, lead generation, workflow management, project management, task management, sales automation, email marketing, etc.

Social Media 129

Social Media Management Multi-channel Mobile 129

ROI Revolution

AUGUST 5, 2021

65% express the need for more frequent communication with customers. 72% of marketers will prioritize improving the quality of their customer data over the next 12 months. 21% of executives surveyed expect current economic conditions to remain the same while 23% expect conditions to worsen through June 2021. 10/7 update.

eCommerce 197

eCommerce Social Media Payment Services Merchant Services 197

ROI Revolution

DECEMBER 2, 2021

Various surveys have been circulating about consumers’ return-to-office preferences, with some polls indicating more hesitancy to return than others. 41% of respondents to an August 2021 survey said that having to return to the office either part-time or full-time would lead them to seek employment elsewhere. 10/7 update.

eCommerce 148

eCommerce Social Media Payments Payment Services 148