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Email Retargeting and Boosting Customer Engagement

Smile.io

It can be a game-changer for businesses also looking to improve their marketing ROI and increase customer retention rates. This may include visitors who abandoned their shopping carts, customers who made past purchases, and subscribers who clicked on certain links in your previous emails. What is email retargeting?

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What a Baby Clothes Blog Can Teach You About 991% YoY Growth Using Paid Acquisition

Kissmetrics

return on Instagram ad spend, 47% decrease in cost per purchase, and an incredible $0.11 average cost per conversion. Before PR and prior to advertising, it also meant Product, Pricing, and… Place. With some software, the price goes up with every additional SKU or number of processed orders. Here’s how.

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How to Create Relevant Product Recommendations that Increase Sales

Omnisend

Ecommerce product recommendations aren’t an exact science, but with customer data, you can come close. Think about the different stages of your customers’ journey: what recommendation will be the most relevant to your customer at that moment in time? Category Pages: Inspire Your Customer Forward. Post-Purchase.

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35 Points Ecommerce Checklist for Holiday Sales 2020: Get Ready For Post-Pandemic World 2020

MakeWebBetter

The first rule of the eCommerce business is to adapt to the current happenings of the industry. The world has already declared COVID as a global pandemic. Cities are under lockdown, social distancing is followed, many businesses are shut, outdoor gatherings are prohibited.

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The Goldilocks Method of Discounting

eCommerceFuel

Drew also talks about how to run promotions without reducing the value of your brand and why it’s crucial to strike a balance – find a Goldilocks zone – between discounts and full-priced sales. So I talk about how to use your customer data to develop ROI-driven marketing campaigns. Subscribe: iTunes | Stitcher.

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The Ultimate Guide to Mobile Commerce for Better Sales

Omnisend

There are many benefits of this choice—consumers don’t have to leave the comfort of their own homes, they can have access to different product variations, they get products shipped any address, and so on. As a business owner, when you are struggling to obtain new customers, having an online presence is not a choice. Image source.

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The Math Behind Abandoned Cart Email Success – and How to Set It Up to Earn 25% More Sales

BigCommerce

And, when you have their email, you can trigger an abandoned cart series to bring that customer back and earn their sale. These Stats Show the Top Reasons for Shopping Cart Abandonment. 61%: Extra costs (shipping, taxes, fees) were too high. 24%: Couldn’t see or calculate total order cost up-front.