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How Retail Businesses Can Use Customer Data to Enhance Targeted Marketing

Retail TouchPoints

In addition, as the popularity of online ordering and delivery continues to skyrocket, marketers need to rethink how they communicate with and market to consumers. In order to do this, retailers need to leverage valuable consumer data to create a more targeted marketing strategy. Reward Your Most Loyal Customers.

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Shopify POS Lite vs Shopify POS Pro – What’s the Difference?

Ecommerce Platforms

The debate of whether to use Shopify POS Lite vs Pro is a common one for companies planning on taking their Shopify website sales offline. Most people know Shopify is one of the most popular ecommerce website building tools on the market. What is Shopify POS? To access Shopify’s POS , you’ll need a Shopify standard plan.

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The Merchant’s Guide to Modern eCommerce Platforms

Groove

What is a Modernized eCommerce Platform? Traditional eCommerce platforms are typically hosted on-premise. SaaS platforms differentiate from that model by hosting content remotely on behalf of eCommerce merchants (think BigCommerce or Shopify).

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The 6 Best Mobile POS Systems For 2022

Ecommerce Platforms

Mobile POS systems are all the rage right now, and as we head into 2022, their adoption rate is only going to increase. Mobile POS systems aren’t new, but they have grown in popularity considerably in the past couple of years. Mobile POS systems aren’t new, but they have grown in popularity considerably in the past couple of years.

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Shopline Review: What Does This eCommerce Platform Have to Offer?

Ecommerce Platforms

By the end of 2022, the global eCommerce market is expected to grow to a staggering $5.55 In light of that, it's no wonder that entrepreneurs are frequently finding new eCommerce-related opportunities to turn their passion into a living online. However, the right eCommerce platform is imperative to succeed in this venture.

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The Pros and Cons of a Customer Data Platform

Optimizely

Your customer is already at the center of everything you do as a marketer. You think about how your customer will react to your product packaging, your website design, your email copy, your customer support experience, and so much more. That’s exactly the promise of a customer data platform (CDP).

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The State of Ecommerce Platforms in 2018: Cloud Commerce, Open SaaS and The API Economy

BigCommerce

The truth of the matter is this: What makes your business successful is your dedication to customer experience, your market strategies, your operational efficiencies and the team of people you build. That is, which ecommerce platform you choose to power your business and ready it for scalable, long-term growth.