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Segmenting and Personalizing the B2B Ecommerce Experience

Blue Acorn

That’s what B2B ecommerce segmentation and personalization attempt to mimic. They watch for behaviors and collect demographic information, then address customers with relevant product offers and content as a salesperson would. A B2B ecommerce site without either isn’t much better than a digital catalog and an EDI.

B2B 60
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The Goldilocks Method of Discounting

eCommerceFuel

New post from eCommerceFuel : This episode of eCommerceFuel is really a two-for-one, as Drew Sanocki stops by to play us an episode of his Nerd Marketing podcast about how to implement discount ladders in your eCommerce business. I’m your host and fellow e-commerce entrepreneur, Andrew Youderian. Not too hot, not too cold.