How to Make ‘Buy Online, Pick Up in Store’ (BOPUS) Work for Your Digital Brand
Kissmetrics
APRIL 20, 2021
The BOPUS (Buy Online, Pick Up In-Store) has been attracting hype for both retailers and customers, and this trend is expected to stay. However, it requires synergy between online commerce channels and physical retail to succeed. BOPUS requires a physical store or pickup location where customers pick up their items. Train Staff.
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