ROI Revolution
OCTOBER 4, 2021
Third-party data from The Trade Desk’s own DSP will also be available for even more granular ad targeting and ad inventory options. Kroger: Kroger first introduced its DSP solution in 2018, boasting advanced targeting capabilities using customer data from its loyalty program, mobile app, in-store and online purchases.
Dynamic Action
SEPTEMBER 11, 2017
DynamicAction’s Co-founder and Chief Data Scientist recently penned How Amazon Does Data—And What you Can Learn From It — a retail strategy white paper containing 8 tactical lessons from Amazon’s playbook. Lesson #1: Form a complete view of the customer experience. Lesson #2: Automation + Human Insight = Success.
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ROI Revolution
DECEMBER 13, 2021
Walmart’s DSP will be the first full-stack DSP built on The Trade Desk, a leading global DSP solution that provides both first-party data and third-party data. Target doesn’t yet have its own DSP, but brands and retailers can connect their own DSP to Target’s customer data and advertise to segmented audiences. December 6.
ROI Revolution
DECEMBER 6, 2021
This requires a shift in strategy that may include a heavier focus on the use of first-party data, contextual targeting, OTT advertising, and/or selecting partners who have a personally identifiable information (PII) solution in place. November 22. The connected TV opportunity with programmatic advertising. this year to reach $13.41
ROI Revolution
NOVEMBER 1, 2021
Third-party data from The Trade Desk’s own DSP will also be available for even more granular ad targeting and ad inventory options. Kroger: Kroger first introduced its DSP solution in 2018, boasting advanced targeting capabilities using customer data from its loyalty program, mobile app, in-store and online purchases.
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