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Exclusive Shikatani Lacroix Q&A: How Using Customer Data Can Humanize the Digital Experience

Retail TouchPoints

Retail TouchPoints (RTP): Shikatani Lacroix Design’s latest white paper looks at finding the balance between technology and human interaction. We sat down with design visionary Jean-Pierre Lacroix, President and Founder of Shikatani Lacroix Design , to discuss the emerging need for humanizing the digital experience.

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Beyond Sales: The Different Types of Conversions, Why They Matter, and How to Get More Of Them

Kissmetrics

If you’re truly data driven, you can even have the system crunch the numbers and figure out the average cost to acquire people who downloaded your white paper, for example. These are the kinds of insights you simply don’t get by looking at pure sales-focused conversion data. “Which email encouraged them to do so?”.

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Magento Payments Security – Protect Customer Data From Hacks and Avoid Fines

Onilab User Guides

Take responsibility and reach out to your customers to warn them about the incident. For a more in-depth look at the security steps, read Stanford’s white paper on PCI compliance and how to protect payment data. Both client-side and server-side, these security holes put at risk both your store and your customersdata.

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Amazon Brand Analytics: 5 Reports to Optimize Your Amazon Advertising Campaigns

ROI Revolution

Each of these reports offers unique and custom data relating to your brand, products, and customers. With thousands of products to choose from and sellers and vendors to buy from, you may wonder what the buying journey looks like for your Amazon customer. Amazon Search Terms Report. Demographics Report.

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What is First-Party Data and Why Focus on it in 2024

Smile.io

Then you will be able to equip your ecommerce managers, paid performance marketers, and other team members with accurate customer data. Perfect for creating referral campaigns, developing audiences and segments, retargeting, and enabling your marketing team to reach your top customers. Want to dive deeper into the topic?

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Kibo’s Perfect Sync Streamlines Data for Seamless Support

Kibo

Seamlessly connecting your front-end and OMS in real-time, our flexible, cost-effective APIs allow you to enter data once and enjoy a real-time, unified view of product information, inventory, orders, customer data, promotions, appeasements and more—all accessible via any connected device. Here’s how it works.

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Personalisation gap persists as UK retailers’ cross channel engagement fails to meet shoppers’ accelerated digital demands

365 Retail

But despite this digital demand for greater levels of personalisation and consistency of cross-channel communication, a separate study of 2,000 senior UK marketing and ecommerce professionals in MoEngage’s latest The State of Insights-led Engagement Report showed a quarter (24%) still only use basic customer data, such as name or location, to inform (..)

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