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Ecommerce & the subscription economy

GetElastic

It’s time to start thinking inside the box as more companies are embracing the subscription model. The largest subscription-based players generate more than $2.6B In 2018 , Amazon Subscribe & Save, Dollar Shave Club, Ipsy, Blue Apron and Birchbox were the five most popular subscription ecommerce sites. High customer churn.

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Harnessing the huge marketing potential of subscription services

365 Retail

Subscription services really took off in 2020 thanks to a combination of lockdown driving online shopping, consumers’ desire to save money, and the innate convenience of the subscription model. The subscription phenomenon. So what does 2022 hold for the subscriptions market? billion by 2025.

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Should Your B2C Brand Switch to Direct-to-Consumer?

Optimizely

This enables it to offer same day delivery direct to both stores, and directly to its customers. According to Supply Chain World magazine , the company also is developing direct-to-consumer channels in several European markets. Instead, you want to build up your email subscriptions to get traffic that way instead.

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Audience Development Strategy Tips for Publishers

Powerinbox

Even before the digital age, publishers had to find unique ways to develop their audiences — from selling stacks of magazines at popular watering holes to hiring sidewalk barkers who yell, “Extra! Publishers are prioritizing subscriptions in order to drive revenue and make up for lost ad dollars. Gather valuable customer data.

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News Cart for March 27th

eCommerceFuel

Mailchimp cited privacy concerns, saying Shopify wanted it to “hand over customer data acquired outside of Shopify” Shopify blamed reports of “poor merchant experience” and Mailchimp’s refusal to relay important data back to sellers. Apple Rolls Out TV Plus and Other Subscription Services.