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Audience Development Strategy Tips for Publishers

Powerinbox

Even before the digital age, publishers had to find unique ways to develop their audiences — from selling stacks of magazines at popular watering holes to hiring sidewalk barkers who yell, “Extra! Publishers are prioritizing subscriptions in order to drive revenue and make up for lost ad dollars. Gather valuable customer data.

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News Cart for March 27th

eCommerceFuel

Mailchimp cited privacy concerns, saying Shopify wanted it to “hand over customer data acquired outside of Shopify” Shopify blamed reports of “poor merchant experience” and Mailchimp’s refusal to relay important data back to sellers. Apple Rolls Out TV Plus and Other Subscription Services.