Smile.io

NOVEMBER 14, 2023

What is first-party data? First-party data is information collected directly from your customers or website visitors. This can happen on your website, through your app, or via channels like email, a loyalty program, and text/SMS. Knowing about your customers and the channels they come from is key for retargeting.

Customer Retention 46

Customer Retention Shopify White Paper Multi-channel 46

ROI Revolution

OCTOBER 4, 2021

Amazon: The Amazon DSP empowers brands to programmatically purchase display, video, and audio ads both on and off Amazon using Amazon shopper data. Amazon DSP provides both self-service and managed-service options. Is your brand effectively leveraging one of the most lucrative advertising channels available? Attribution, unique.

Multi-channel 147

Multi-channel White Paper Consumer Social Media 147

ROI Revolution

DECEMBER 13, 2021

Amazon DSP provides both managed-service and self-service options. To get access to DSP inventory plus consultative services, the managed-service option is the way to go. Walmart’s DSP will be the first full-stack DSP built on The Trade Desk, a leading global DSP solution that provides both first-party data and third-party data.

Multi-channel 78

Multi-channel Consumer Marketing Channel 78

ROI Revolution

DECEMBER 6, 2021

Proactive advertisers are poised to capitalize on this growing channel, with overall CTV ad spend expected to surge 48.5% Amazon: The Amazon DSP empowers brands to programmatically purchase display, video, and audio ads both on and off Amazon using Amazon shopper data. Amazon DSP provides both self-service and managed-service options.

Multi-channel 78

Multi-channel Consumer Marketing Shipping Costs 78

ROI Revolution

NOVEMBER 1, 2021

Amazon: The Amazon DSP empowers brands to programmatically purchase display, video, and audio ads both on and off Amazon using Amazon shopper data. Amazon DSP provides both self-service and managed-service options. Is your brand effectively leveraging one of the most lucrative advertising channels available? Attribution, unique.

Multi-channel 78

Multi-channel Consumer White Paper Marketing 78