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2024 Predictions and Trends in B2B Ecommerce: Navigating the Digital Evolution

Retail TouchPoints

B2B brands should invest in AI-driven CRM (customer relationship management) systems to analyze customer data, offering insights for personalized marketing and sales strategies. Unlike the traditional multichannel approach, social commerce is about creating strong communities and affinities around specific brands and verticals.

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Sticker Shock: DTC Marketing Omnichannel Pivots are Pricey, but Drive Long-Term Profit and Stability

Retail TouchPoints

Factor in inflation, world conflict and ongoing supply chain issues, and brands are spending more to drive revenue. Then there’s direct mail — the unsung hero of many brands’ multichannel marketing strategies. This is best accomplished by investing heavily in first-party data.

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Better customer experience means targeting people, not buyers

GetElastic

Then there’s the increasing development of IoT and wearables, which is helping with everything from reordering office supplies to creating cashier-less checkouts at Amazon Go stores. However, it’s not enough to offer multichannel engagement—the experiences you offer on these channels need to resonate with customers to be effective.

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Better customer experience means targeting people, not buyers

GetElastic

Then there’s the increasing development of IoT and wearables, which is helping with everything from reordering office supplies to creating cashier-less checkouts at Amazon Go stores. Data analysis and artificial intelligence make it easier to make sense of the mountains of customer data available.

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Better customer experience means targeting people, not buyers

GetElastic

Then there’s the increasing development of IoT and wearables, which is helping with everything from reordering office supplies to creating cashier-less checkouts at Amazon Go stores. However, it’s not enough to offer multichannel engagement—the experiences you offer on these channels need to resonate with customers to be effective.

article thumbnail

Better customer experience means targeting people, not buyers

GetElastic

Then there’s the increasing development of IoT and wearables, which is helping with everything from reordering office supplies to creating cashier-less checkouts at Amazon Go stores. However, it’s not enough to offer multichannel engagement—the experiences you offer on these channels need to resonate with customers to be effective.

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New Look Chairman and former Sainsbury’s CEO, Mike Coupe, confirmed as keynote speaker at Retail Technology Show

365 Retail

Tackling key issues driving retailers’ multichannel development – from the new role of the store in digital-first shopping journeys to marketplace strategies for success and using technology to reimagine customer experience across every touchpoint. Shining a spotlight on Supply Chain & Delivery.