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The Top 10 Sessions to See at IRCE 2018

Optimizely

It’s almost time for the Internet Retailer Conference & Exhibition , AKA IRCE — the massive ecommerce conference with the largest expo hall in the industry. Don Davis, Editor at Large, Internet Retailer. Fareeha Ali, Director, Research Strategy, Internet Retailer. Your customers are on Amazon.

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Shop Optimizations: What to Do When Your Best-Selling Products Have Low Margins

ESW

Use Low-Margin Products as Entry Points for Your Customer-Retention Strategy. In addition to being a catalyst for upsells and cross-sells, low-margin products can be a great first step to gaining loyal customers. . The key is for that content to be compelling enough to keep customers onboard.