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Graf Lantz Seeks Growth Without Sacrificing Product Quality or Sustainability

Retail TouchPoints

Graf Lantz is building out its affiliate marketing strategy to support its community growth, according to Gopinath, with media and brand ambassadors playing a more central role. To boost wholesale and DTC acquisition, the brand also has been ramping up paid marketing investments — specifically social media and search.

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12 Critical Retail Industry Performance Metrics (2020)

Retalon

Stock-outs result in lost sales and degrade the customer experience. With the dynamic nature of retail and supply chains, North America’s top retailers aim to have 98.5% in-stocks on the retailer’s most important and profitable items in their business. KPIs in the Retail Industry for Improving Efficiency.

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