The Growth of Digitally Exclusive NFTs is Creating Real-World Opportunities for Retailers
Retail TouchPoints
AUGUST 31, 2021
From Mark Zuckerberg’s plans to turn Facebook into a “metaverse company” to Ralph Lauren creating a digital fashion collection for avatars to wear online, executives in the real world are increasingly turning their attention to the virtual one. NFTs have created digital scarcity, the possibility to have value online.
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